Researchers at Washington University School of Medicine in St. Louis recently published a study which found that scratching an itch can cause minor pain, leading the brain to release serotonin — the “happy” chemical that helps regulate mood — which can sometimes make an itch feel more intense.
While knowing more about what causes “itch” should eventually lead to new ways to deal with this universal problem, for now KMIG is one product that offers relief. Stock up – winter is on the way.